March 24, 2017

007 - Target Market Recap

Target market is an important enough concept that I wanted to do a quick wrap-up and clarification before moving on to new topics. 

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February 23, 2017

006 - Differentiation

This week I look at the ways your business and product can stand out from the competition. 

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What to look for in your competition and some warning signs that a market might be tough to get into. 

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When you start offering a product to the market, it's important that you understand what else is going on in that market.

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This week, I discuss some cognitive biases that most people have and are related to marketing and sales. 

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January 26, 2017

002- Why People Buy

This week I begin looking at the reasons that people buy something and the process they go through in deciding which items are best for them, 

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The first in the Products that Sell series, this week's cast begins my coverage of Target Markets, which will extend into the next several episodes!

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This is the first episode and will talk about what kinds of topics I plan to cover in the future and an introduction to the "Products that Sell" series of casts that I plan on doing first. 

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